With the rapid development of global e-commerce, e-commerce in China is facing a variety of opportunities and challenges, e-commerce in China compared with developed countries there are many problems. In this paper, e-commerce development in China the status quo and problems of the analysis put forward China’s development of electronic commerce at the present stage of the response and suggestions.
As information technology advances, network-based e-commerce is growing rapidly. This new business model for a number of microscopic fields, not only from the traditional mode of operation was launched a serious challenge, but also brought about macro-economic operation and management of revolutionary change. Many experts believe that the development of e-commerce the next 25 years, a driving force of world economic development, is the world economy to a knowledge economy, an important impetus for change. Of e-commerce will become the dominant form of business activities, the Chinese how to make better and faster development of e-commerce, participate in global economic integration is worthy of our consideration.
First, China E-Commerce Development Status
China Electronic Commerce Although a late start, but has developed rapidly. E-commerce and the Internet kept between the mutually reinforcing relationship, due to the large number of Chinese Internet users, so e-commerce in China has a good base for development. In 2008, China’s network transactions totaled 1,200 billion.
In 2008, the online shopping market growth was evident. The number of users currently online shopping has reached 74 million people, an annual growth rate to reach 60 ℅. But compared with developed countries, there are still some distance, the United States is far higher than China’s 71 ℅ usage.
Although e-commerce development in China very soon, but in the focus groups, the proportion of very uneven, two groups of college students and office workers greatly exceeded the proportion of primary and secondary schools and rural migrant workers, school children due to their own age, and economic capacity of the reasons for not be considered temporary, while the proportion of migrant workers in rural areas is illustrated in the lower of the uneven development of e-commerce. Therefore, in the next few years, e-commerce development should be extended to suburban and rural.
E-commerce is a kind of information in conjunction with the network as the carrier of new business model, its development subject to the information network infrastructure level and corresponds to the network economy, social and legal, honest environment. Although the Chinese government attaches great importance to development of electronic commerce, but because of the social infrastructure in China do not quite complete, compared to the developed countries is still fairly far behind. The protection of e-commerce activity specification, the safe operation of the social laws and regulations, good faith is constrained environment is not a complete e-commerce development in China’s more direct and deeper factors.
Second, the factors affecting e-commerce development in China
1. In the development of e-commerce companies still lack a clear development strategy and a strong technical and economic policy
At present, China is also lacking in many special plans for the development of e-commerce, e-commerce legal and regulatory framework has been drafted for many years, has not yet been opened throughout the country to promote the content. National Development E-commerce is also a lack of clear and strong technical and economic policy. At the same time the existing administrative rules and regulations of the Department, not suited to e-commerce development has not been timely amendment. Study and formulate relevant laws and regulations of e-commerce more slack. The U.S. government in July 1997 issued the “Framework for Global Electronic Commerce” as the U.S. government’s strategic policy framework for the development of e-commerce. The U.S. Government Working Group on Electronic Commerce to report annually on the implementation of the proposed policy changes and the history of the new strategic proposals, and to promote the implementation of relevant policies and strategies.
2. Enterprise information construction lags
At present, the overall level of corporate information in terms of Office 10 is also backward state, the majority of enterprise computer and network infrastructure is weak, the lack of professionals. Enterprise management has yet to truly achieve an information society. And the Chinese people attach importance to most enterprises only infrastructure, while ignoring the comprehensive utilization of information resources, so companies into e-commerce system because of the lack of information resources, the process of the organization, management and the application of the party by building a foundation, tend to make this business in a very difficult situation.
3. E-commerce transaction security issues
According to the survey, fear has become a credit card number is stolen influence people to conduct transactions through the network the biggest problem. How to ensure online transactions, fairness and security, to ensure the authenticity of the identity of transaction parties to ensure the integrity of the transmission of information and transaction non-repudiation, has become one of China’s e-commerce development process the most concern.
The information in e-commerce transactions is difficult to plug security holes. On the one hand is due to the lack of a unified information security standards for cryptographic algorithms, protocols between security and efficiency difficult to be reconciled; on the other hand, it is because most managers know little about network security. Of e-commerce development in China, each industry has gradually emerged on the network a high degree of dependence. Once the attack on computer networks, e-commerce systems are not a result of the normal operation of China’s economic construction will result in incalculable losses.
4. E-commerce shortage of talent.
E-commerce talents required are divided into three levels: first, technical service support layer; second, general management staff; third, senior management level.
China’s first-level staff also compared the lack of e-commerce education in largely ignored the needs of the second-level personnel, and even without taking into account the base wood on the third level of personnel, training, e-commerce education issues are not well, e – Business can not be sustained rapid development.
Third, accelerate the development of China’s key measures of e-commerce
1. Do a good job of e-commerce development planning and macro-guidance
E-commerce is a new thing, its fast technological development, operational modalities has not been finalized either, giving policy-making has brought some difficulties. This requires policy makers to the towel market changes in a high degree of sensitivity, strengthen research and timely policies to encourage development of electronic commerce policy.
2. To speed up construction of information infrastructure
E-commerce in a country’s development depends on sound information infrastructure as a basis. 80% of global e-commerce sales in the United States, the United States dominance in the competition is its capital, technology, high investment and complete construction of information infrastructure as a basis.
In Asia, e-commerce have developed a better country, such as Japan, Singapore, South Korea and so on, without exception, have a relatively complete information infrastructure as a basis. With the developed countries of high inputs and dense spider web of information superhighway, compared to the information infrastructure of China’s apparent shortage. There are only in Shanghai, and Tianjin, several cities have done a better information infrastructure construction, the formation of a certain size. From the national scale, we are laying fiber optic cable, the popularization of computers and networks are obviously behind the building, and many remote, impoverished areas has not been established outlets, to become the information highway construction “blind spots” or “desert.”
3. Attention to the economic security of enterprise networks
Business e-commerce and information network construction and development, we can not ignore the issue of network security. Information systems from internal and external of the illegal invasion will be more subtle, if trade secrets were stolen, the information system is damaged, a large number of data loss will have implications for the survival of business very challenging to make the competition were at the disadvantage. Internet e-commerce security issues has become a matter of concern is currently the focus of how to ensure that trade secrets are not leaked, the accuracy of electronic signatures, the confidentiality of the database and network of the healthy and orderly trading system to run, and so is not overlooked key.
4. The Government’s support and cultivation of talents
Government supported the first in the network infrastructure, the need of government join efforts to introduce a reasonable capital investment, and improve investment efficiency in building a more Jia’an a fast information network. The establishment of equality, and open market competition mechanism. Through market competition system, the user can get a better service and lower prices.
At the same time to carry out e-commerce activity requires not only high-tech workers, but also the amount of people to master modern information technology and business theory and practice of the compound talents. Should therefore make full use of various channels and in-segment culture and the rational use of a good number of high quality and reasonable level of professional matching networks, computers and business and other parties are willing to reason and professionals, has accelerated the pace of building e-commerce in China.
Chinese e-commerce a late start, and now the development is far from perfect. To promote the rapid development of Chinese e-commerce, we must carefully identify problems, recommend practical solutions to be able to realistically implemented. To support and cited the government’s human juice, actively promote the business model innovation, information technology, innovation, and seriously committed to the training of relevant personnel, to promote China’s e-health, rapid and stable development.