winners Different , losers stereotyped.
We stared at Baidu’s repeatedly breaking a new high , Taobao, may be a domestic the Internet IPO record at the time , but rarely to a look that e-commerce circles losers. People assume , Ma and Li full personality, but those the failure of were merely reunification close to hapless label.
But I think that a fail case might be more people to see the industry the status of .
The following is a loser case , it might just give the impetuous age of electronic commerce left a foam sample of , but through this case , we have better understanding of a e-business (B2B) web site for forms, see the industry In addition to a site , but also something.
In recent months , probably few have noted that a man named Prynne pigeon (bailange.com) of the site would not open . Even in its life cycle, if you do not do e-commerce may not have heard of it.
However , this site on line ‘s reputation than online is much greater it ever has a nearly two thousand of product sales team of , also announced that its technical strength and business model to fill the Baidu and Google gaps in , and instead .
its survival During , it had in a number of media done publicity, to participate in numerous investment and financing meetings, was organized agents the General Assembly to send salesman looked to attack, to establish a national network, and draw a lot of believed businesses . In short, it has caused no small momentum. More importantly , there are many people who have truly believed in , fought .
However, the Internet the volatility of in it the example is reflected most vividly , if not the money , the site will disappear, and in the search engines , which pages are gradually exit, and even it has done the publicity , but also with web pages Old and offline . In this electronic age, forgotten in the acceleration, even if it took millions , soon will not leave some residue of the .
I For its a description of from search engine the last remaining traces of by of these signs piecing together it the life , take a look at its life, during the period e-commerce ups and downs of and his of the crowd.
beyond Baidu Business model
“Click No charge , ads no charge for , only call it pay! Prynne, pigeon has surpassed the Baidu ! ”
Slogan for in Prynne pigeon the project people, has gained recognition .
In 2005 , Baidu ‘s market and Alibaba the rise of e-commerce the field of a shot in doping . People have discussed e-commerce, as if it is to save the Internet and commercial enterprises a panacea for , touched on the spiritual , nature, the so-called e-commerce sites are endless.
These sites are claiming overcome Baidu or Alibaba the defects , more high-precision , or more convenient , and so on.
Also Since then , for the Baidu business model voices of doubt intensified . The voices of doubt in 2008,2009 culminating , until recently gradually declined .
Prynne of Pigeon is also the question Baidu , google a member , and more Maili Qi . In line with their own promotions, it is the people’s Baidu and google complaints about summarized into two groups .
1, for the searchers , the invalid information is too complicated, so spend a lot of time to find the desired results.
2 , for advertisers, click fraud was too serious. Because ad (ie, Baidu promotion and google ‘s AdWords) is the per click pay , for example , I Baidu search for ” mushroom ” at the top and right side of the will appear and mushrooms relevant paid advertising links, if I click These links, per click , advertisers need to dig an pockets. However, I may not want to buy mushrooms , but accidentally clicked on the link , then advertisers the pockets of to the white pull out . The jargon , to consider the “click conversion rate ” , if you click into a customer rate is very low , this ad has little significance. even some Baidu google of the affiliate sites to more get into , but also create some viruses that do nothing , dedicated click on a specific page to the specific ad . Click, advertisers have to give search engine a money to , affiliate sites to from the money the proportionate take part. This became the click fraud .
Click fraud has to the search engines are brought great voices of doubt and stress.
Then Prynne pigeon timely jumped out : “We solved these problems ! with us, do not use Baidu ! ”
so Prynne pigeon has done what?
Prynne pigeon is a search engine , but this search engine does not search Prynne pigeons sites beyond the information , only search for the station information. It is in the station recorded a lot of business information , for example, if I am a mushroom business , enter the “mushroom” , it will list a producing mushrooms manufacturers list of , the list in the manufacturers corresponds to a brief introduction and a Website , I can click into the site view manufacturers materials . From this point on that it was a bit like Taobao or Alibaba, rather than Baidu.
However, if only to do another Ali Baba , Prynne pigeon to is not unique the . At this time, it came up with another innovation: phone service.
Then the above example , as a mushroom businessman, I spotted a place called ” delicious mushrooms ” of the manufacturers , you need to contact him , then I will see, and Baidu and other search engines, in Prynne pigeon on search results the side of There will still be a phone button, click the phone button, you can enter my phone a few minutes later , I received a “delicious mushrooms ” calls. As a customer , I do not dig telephone charges , and ” delicious mushrooms ” dig the telephone charges would be minimal.
And Baidu different, no matter how I view the “delicious mushroom “page , Prynne pigeons will not be with the “delicious mushroom “charges ( Note, this Baidu is money ‘s ), and only when the ” delicious mushrooms ” give me The phone, Prynne pigeons will be free of charge. As complex procedures , put of click fraud the issue dropped to very low.
Through this model, Prynne pigeon that it avoids Baidu and google the shortcomings of , resulting in a new business model.
However, if do not understand the business model, it does not matter , in fact, many people participating in Baidu the beginning of do not understand Baidu mode of operation , the key is to promote and teams.
” Prynne pigeon World War Google , and the play should be opening the eyes , “” wish to take the business phone, want to save money , please Prynne pigeon platform ” , these the ad words began to appear in network, the ad for the know media is Know of its exaggerated how many , however, in three or four lines of a small city people, is full of temptation , especially those who dream of rich people.
Then the most critical step began , this step will Prynne dove into the country. Not through the Internet , but through agents.