SAN by the Internet Society of China jointly hosted the second session of the 2010 Investment Fair in China’s Internet trading July 2 -4 at the Shenzhen Convention and Exhibition Centre. SAN broadcast live as a special portal in the meeting.
The picture shows the Analysys International Electronic Commerce Center General Manager Feng Yang Song Advisory.
Following is the speech Record:
Dear Sun Director, Feng Director, distinguished guests, guests, I am very honored to have such an opportunity, in large networks to share with you inside the Fair occasions, Analysys International, the views of some of the e-commerce. Director Feng has just heard the explanation, I really was inspired. Director Feng sermon, I can only talk about the road.
The first view from the industry, the second a look at the opportunities and challenges them, and more from the perspective of e-commerce, and the third share with us, business e-commerce strategies, systems, operations .
Now enter the first step, we speak of the third wave of e-commerce, what is the third wave? We saw some great features first, in the streets, all the companies are talking about, e-commerce have anything to do with us, the traditional business, the rise of online retail; business integration, the combination of e-commerce, B2C, C2C, etc. how to boost development of electronic commerce. So we think that the third wave of e-commerce is just beginning, just kicked off. What is e-commerce, easy to see how the concept of e-commerce. Is from the narrow perspective of e-commerce, we are seeing more of a platform for B2B, B2C platform, C2C platform, basically you can see, I do not pass this business platform, or through the platform at the same time, through the B2B platform, and we believe that the data from the U.S. point of view, there is a very large scale. This is the understanding of e-commerce. Besides the broader e-commerce, e-commerce is not just ESERVICE, he will manage your business services, financial management, from the Government, the banks work to build a base layer. So I think this is a broad scope and definition. Here we look at the network business, 2009 Analysys International’s industry revenue, not including the throat total of 91 billion of revenue, while the figure can be seen from the right, combined with related data, business-related Internet users use the growth rate This can be from another level, the era of the Internet to online retail. Just talked about B2B, etc., see the scale, from the pattern, B2B Alibaba industry last year, the growth of the B2C is more than 190 million, C2C, are increasing the number of annual growth. Retail is the fastest growing, most attractive market. , Although the scale, his scale is still relatively small. E yesterday, today and tomorrow, although we can not accurately predict the next three years, e-commerce market, the point scale of e-business opportunity has come. Let us look at the third wave of online retail, we saw just about 2000 C2C, which is the source of the page. If this trend as we look sideways, we believe that e-commerce will be extended to or is being extended to broadband Internet to the mobile from the Internet, including today, we know things, while the more traditional telephone, In this site , still can produce e-commerce opportunities. The second is from industry, business, and his development, they also provide a very important role, they will go to various industries. 3C, clothing, finance, insurance, insurance is already a major financial sector, he has been studying closely the development of e-commerce. Mobile Internet is still a preliminary import market, how to cut into the mainstream application market, how to integrate attention to the resources and capacity to pay business model innovation? How to build scalability mode? These are all issues to be addressed. Network dimension, with the optical system, customer advantage, electronic commerce will face a new incremental market, the size of his face, there are some 174 million television households, covering TV terminal about 2.6 million, but according to radio and television, national The current deployment, the next three years, all television will be revamped.
In the industry, but also spoken. In e-commerce, the is just beginning. It is easy to view a number of foreign companies under the order, plus we saw traditional brand manufacturers in the online retail market chain retailers have accounted for half of this is China’s future development pattern of it? Most Korean companies are B2C e-commerce businesses. We have reviewed with you a simple e-commerce trends, wave. Secondly, e-commerce opportunities and challenges. If the online retail apparel, 3C, where the 3C product market as a ratio, which we see tremendous growth in his room, including his products today account for 17.5% of all, he absolutely can not be ignored. 3C into the PC, the brand manufacturers 8% from the previous three years later he might reach 20%. In April, Analysys International, an internet forum for online retailing, when Lenovo, Belle, Li Ning and so involved, and we just talked about the great participation. From the general business terms, follow the trend, follow the difference, while his strategy as a response to competition or growth. So from the perspective of the opportunities, Analysys believes that e-commerce as an innovative opportunity for its fundamental value or is for the companies growth and sustainable development provides a possible opportunity. This is the enterprise from the horizontal development of new products, the vertical axis is the market development, the lower left corner from the stock, I got it from my website and so on, as my existing customers to provide true service platforms, and the right to develop new products that I to platform-centric operations, I can sell my platform completely new product, and even I can integrate products. The upper left corner is his market development, including our just said Taobao, pat and so on. So he is a sales center, we can look at Lenovo’s example, positioning an e-commerce, customer-centric business, P & G is to enhance customer value as the core, how to share their hard work, understanding of customers; Nestle, he can with an independent Web site, he provides not only food tips, he also provides a way of life; Lenovo’s business processes, today I was online PC Taobao, send pie, my network of distributors all future , should occupy most; peace, to platform-centric operations, there is cross-industry chain integration services market opportunities expand, and this is his greatest charm, from here, peace do more than just financial, he did the health management services.
Just said is an opportunity now to share a simple challenge. The challenge of foreign enterprises, on the one hand he is very good opportunity, on the other hand, I think we also want to consider why today’s traditional businesses, there will be relatively large behind overseas. Only in this way we can know where our problems, we can think of ways to deal with. We are talking about, one example, the domestic development of the Internet features and the layout of his features, with foreign at least two different points. First, the uneven distribution of Internet users in China, because he controlled the north wide, he needs to logistics, not just the information industry, as well as pure Internet companies in the logistics and distribution; third, a feature of Chinese consumers, 4C value recognition focused on the Cost, cheap, free, and it is this problem, so why e-commerce is no way to show his superiority. I have the challenge of e-commerce, multi-network, multi-platform, you compete not only upstream, downstream, and your channel, the channel sometimes you also your competitors. Track changes in consumer shopping habits and the challenge of Internet marketing, we give Suning and Jingdong comparison, today the biggest challenge for traditional enterprises, the enterprises of the shopping is concerned ATTENTION, I returned to search for a second, third can PURCHASE, this last is his to buy online, and this is his last embarrassing place. We say that e and business challenges, how do you back. Finally, we put business e-commerce strategy, business, operations to share, let’s put aside e-commerce, we believe that strategic management, we present an entrepreneur need to consider each problem, where several aspects are considered, 1, The ultimate goal of every enterprise is his target, design, positioning, and the third is to provide value and achieve business growth, there are many roads, how do you monographs; 5, all of our development is a dynamic, how do you see a change? Knowledge of how to deal with this change, so the combination of e-commerce, our business should consider the problem from the perspective of growth, e-commerce is not a business growth and an opportunity for sustainable development; e-business focus to provide what the customer value; from creating customer value to the enterprise e-commerce growth path, and positioning of many possible options, monographs is to “do something”, it depends on how we approach strategic choice talent. From do it or not, to what to do, to how to do? We want to build a competitive, the marketing power of the platform, is definitely not that pretty, put all the technical to the technical developers. From the application level, we Analysys help companies do is the whole process of customer experience management thinking, what is the target bit-oriented business from potential customers – for the first time use – continued use – recommended sharing, which requires the user needs What we can do easily view, what factors are promoting him to the next step of the key, the key of this there is no short-board, if no efforts to do so. We are a strategic level, system level, operating level of these three levels of development. We very much hope to e-commerce enterprises in the road when the concept of how to help you easily create beautiful day of e-commerce.
Moderator: Thanks to his wonderful speech, we look at how companies view the future of Tencent, there you Tencent Senior Vice President, General Manager Mr. Liu Chunning pat network, integration of the Chinese e-commerce industry.